Director of Public Relations and Communications Four Seasons Hotel

We are seeking a visionary Director of Public Relations and Communications to lead our communications strategy and elevate our reputation as a premier destination in luxury hospitality.

This is more than a PR role it s an opportunity to craft the narrative of a world-class property known for its elegance, innovation, and refined guest experiences. You ll be at the heart of our storytelling, bringing to life our culinary artistry, award-winning spa, and vibrant cultural programming, all while shaping how the world sees and connects with our brand.

As Director of PR & Communications, you will:

Strategic Leadership

• Architect and execute an integrated communications strategy aligned with the hotel s business and brand objectives.
• Craft compelling narratives that reflect the heart and soul of our property its people, offerings, and vision.
• Advise executive leadership on reputation management, crisis response, and strategic messaging.

Media & Influencer Relations

• Build and nurture top-tier relationships with media, influencers, and content creators across lifestyle, travel, culinary, and luxury verticals.
• Lead proactive story pitching, press events, and media visits to maximize high-impact coverage.
• Oversee media inquiries, photo shoots, and interviews with a keen eye for detail and brand alignment.

Digital & Social Media Presence

• Direct the hotel s digital voice across web and social platforms, ensuring engagement, consistency, and innovation.
• Launch campaigns that captivate audiences and expand our digital footprint.
• Monitor analytics and translate insights into data-driven strategy refinements.

Brand Reputation & Market Insights

• Lead reputation and sentiment management across media and online review platforms.
• Stay ahead of market trends and competitor activity, continuously refining positioning strategies.
• Translate guest feedback and media insights into actionable improvements.

Collaboration & Partnerships

• Partner with Food & Beverage and Spa teams to craft promotions that drive revenue and brand affinity.
• Align with commercial, digital, and operational teams for cohesive messaging across all guest touchpoints.
• Oversee relationships with external PR and digital agencies, maximizing exposure and storytelling impact.

Corporate Communication & Community Engagement

• Represent the property across corporate and brand communications.
• Support meaningful community partnerships and CSR initiatives that reflect our values.
• Enhance stakeholder engagement and VIP guest communications.