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Experience
3 - 5 Years
Job Location
Education
Master of Arts(Communication, PR/ Advertising), MBA/PG Diploma in Business Mgmt(Advertising/Mass Communication)
Nationality
Any Nationality
Gender
Any
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
About the Role We are looking for a Senior Social Media Executive to join a growing marketing and communications team in Dubai, UAE. The ideal candidate will be a creative, data-driven social media professional who understands how to connect with audiences across the UAE and GCC region. This role is perfect for someone passionate about social media strategy, content creation, influencer marketing, and community management — someone who can translate insights into engaging digital stories that drive measurable growth.
Key Responsibilities
Plan, develop, and execute social media strategies that enhance brand awareness and engagement.
Create and manage content calendars for platforms including Instagram, TikTok, LinkedIn, X, Facebook, and YouTube.
Write compelling copy and collaborate with designers and video teams to produce high-quality visual and video content.
Monitor social media analytics, track KPIs, and prepare reports with actionable insights.
Manage community engagement, responding to messages and comments while maintaining a consistent brand tone.
Support paid social campaigns and influencer collaborations to maximize reach and ROI.
Stay up to date on Dubai and GCC social trends, platform updates, and digital innovations.
Work closely with internal marketing and PR teams to align social media activities with larger brand campaigns.
Desired Candidate Profile
Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, or Digital Media.
3–5 years of experience in social media management or digital marketing, preferably within the UAE or GCC region.
Proven experience handling brand social media accounts with measurable results in growth and engagement.
Strong understanding of content strategy, storytelling, and audience behavior.
Excellent English writing skills; Arabic proficiency is a plus.
Proficiency with social media analytics and management tools (Meta Business Suite, Google Analytics, Hootsuite, Sprout Social).
Creative thinker with strong organization and multitasking skills.
What’s Offered
Visa.
Opportunity to work in one of the region’s most dynamic digital marketing environments. Collaborative, creative culture with room for professional growth.
Exposure to leading brands, campaigns, and digital projects across the Middle East.
Employment Type
- Full Time
Company Industry
Department / Functional Area
Keywords
- Social Media Manager
- Senior Social Media Executive
- Public Relations
- Social Media Consultant
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Gusto Consulting - FZCO
REF Agency is the recruitment arm of the Recruiting Excellence Foundation, based in Dubai. We work with leading companies that need top talent to deliver on their plans. Every role we fill is a business-critical need, which means timing, fit, and quality are everything. If you’re ready to take the next step, explore our open positions below — and let’s build your future, together.
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