Senior Manager - Performance Marketing

Publicis Groupe Middle East

Overview

We are looking for an experienced and results-driven Senior Performance Manager to lead and optimize our digital advertising efforts across various social media platforms and Google products. The ideal candidate will have extensive hands-on experience in e-commerce and paid media, leveraging these channels to drive performance, growth, and ROI.

Technical & Product

• Develop and execute comprehensive digital marketing strategies across social media platforms such as Meta (Facebook and Instagram), Snapchat, TikTok, LinkedIn, X (formerly Twitter), and Pinterest. Manage and optimize campaigns on Google properties including Search, Performance Max (PMax), Shopping, and Demand Gen to maximize revenue and brand visibility.
• Oversee end-to-end campaign management, including planning, creation, execution, monitoring, and analysis. Utilize data-driven insights to optimize campaigns for performance, using A/B testing, audience segmentation, and creative strategies.
• Collaborate with e-commerce teams to align paid media strategies with sales objectives and ensure seamless user journeys. Implement and manage shopping campaigns across all relevant platforms to boost e-commerce revenue.
• Analyze campaign performance and conduct deep dives into data to extract actionable insights for optimization. Prepare regular reports and presentations on performance metrics and provide recommendations for continuous improvement.
• Effectively manage budgets, allocating resources strategically to maximize returns on ad spend (ROAS). Track spending efficiency across all paid social and Google ad channels.
• Work closely with planning, performance hub teams to ensure all campaigns are aligned with brand guidelines and best practices. Communicate campaign strategies, results, and changes effectively to key stakeholders and lead on this conversation with the client POCs.
• Serve as the primary point of contact for clients, ensuring clear communication and fostering strong relationships. Lead client meetings, presentations, and discussions related to campaign performance and strategic recommendations, enhancing client satisfaction and retention.
  
  

Business Acumen & Operational Efficiency

• Develop and execute comprehensive digital marketing strategies across social media platforms such as Meta (Facebook and Instagram), Snapchat, TikTok, LinkedIn, X (formerly Twitter), and Pinterest. Manage and optimize campaigns on Google properties including Search, Performance Max (PMax), Shopping, and Demand Gen to maximize revenue and brand visibility.
  
  

Innovative & Analytical Mindset

• Result and detailed oriented mindset to conduct creatives solutions for platform limitations and workarounds on performance media approaches.
  
  

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Able to provide constructive feedback to others in a timely manner.
• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Empowers individuals to solve problems with full support when needed.
• Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Proactively and continuously work towards improving effective team working and collaboration.
• Able to handle complex messages and is able to convey issues to facilitate others understanding.
• Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
• Capable of creating opportunities for others to grow and demonstrate their learning agility.
• Drives a culture of trust with peers, clients and other stakeholders.
  
  

Self

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
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Qualifications

• Proven experience in managing social media and Google ad platforms with a focus on DTC (Direct to Consumer) e-commerce especially on the Retail industry.
• Deep understanding of digital marketing principles, metrics, and optimization tactics.
• Proficiency in using platforms such as Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads Manager, LinkedIn Campaign Manager, and Twitter Ads (X) and Pinterest.
• Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Excel).
• Excellent organizational, communication, and project management skills.
• Fluency in English and Arabic are a must.
• Experience with marketing automation tools and CRM platforms is a plus.