Senior Executive - Planning

Omnicom Media Group (MENA)

PHD is a global media and marketing communications agency, driven by innovation and creativity. We deliver transformative growth by helping our clients outthink, outpace and outgrow their competition with intelligence connected across a next generation network that brings everything and everyone together.

Services: Media planning & buying; strategic planning; data analytics & technology consultants; social & content marketing; SEO; creative services including dynamic creative optimization.

As a Senior Planning Executive, you will be instrumental in leading the development and execution of comprehensive media plans across various platforms. You will leverage industry-leading tools and technologies to analyze market trends and audience insights, creating strategies that deliver impactful results. You will collaborate with clients and internal teams to ensure high-quality media planning and seamless execution, while also managing project timelines and objectives. In addition to supporting business growth, you will mentor junior team members, fostering a culture of excellence and continuous learning.

A Typical Day Will Include

• Reviewing ongoing media campaigns and aligning with the team to identify updates, adjustments, or performance optimizations.
• Engaging directly with clients to understand their goals and share progress, performance insights, and recommendations for improvements.
• Collaborating with creative and digital teams to ensure media plans are executed effectively, and adjustments are made when necessary.
• Developing new media strategies based on research and insights, ensuring alignment with client objectives and maximizing campaign effectiveness.
• Analyzing performance data, using tools such as Google Analytics and planning tools, to monitor campaign delivery and optimize performance.
• Creating reports and presentations that summarize campaign outcomes, insights, and suggestions for next steps for clients.
• Managing client relationships, handling expectations, and ensuring overall satisfaction with the media planning process.
• Mentoring junior planning executives, providing feedback, and supporting their growth and development within the team.
  
  

The Ideal Candidate Will Have

• A bachelor s degree in marketing, Media, Communications, or a related field.
• A minimum of 3-5 years of experience in media planning or strategy, with a focus on both digital and traditional media.
• Strong proficiency in media planning and research tools (e.g., OP TV, CWEB, Optinet, Google Analytics, TGI, Brand Index, etc.).
• Experience in developing and presenting media strategies and reports to clients and internal teams.
• Strong communication and client management skills, with the ability to confidently interact with senior clients and stakeholders.
• A proactive and solution-oriented approach to problem-solving and campaign optimization.
• A solid understanding of the media landscape, including both traditional and digital channels.
• Proficiency in MS Office tools, including Word, Excel, and PowerPoint.