Senior Executive - Performance

Omnicom Media Group (MENA)

PHD is a global media and marketing communications agency, driven by innovation and creativity. We deliver transformative growth by helping our clients outthink, outpace and outgrow their competition with intelligence connected across a next generation network that brings everything and everyone together.

Services: Media planning & buying; strategic planning; data analytics & technology consultants; social & content marketing; SEO; creative services including dynamic creative optimization.

The Senior Executive Biddable will manage Paid Social, Paid Search, and Programmatic strategies for MENA-region clients. This includes optimizing campaigns, advising on best practices, supporting client onboarding, and staying updated on industry trends. You will also assist in new business pitches, ensure quality control, and contribute to team best practices

A Typical Day Will Include

• Providing expertise across Paid Social, Paid Search, and Programmatic.
• Consulting and guiding teams to design and implement biddable strategies for diverse MENA-region portfolios.
• Working closely with operations teams to ensure campaigns meet KPIs by offering optimization guidance and troubleshooting support.
• Acting as the key expert in client conversations regarding Biddable Strategies and best practices.
• Leading client onboarding and supporting their technical setup across biddable platforms.
• Developing strong, trusting relationships with clients by providing innovative solutions to achieve their business objectives.
• Staying updated on industry trends by collaborating with key publishers and building an innovation roadmap.
• Leading Quarterly Business Reviews by consolidating insights and recommendations.
• Maintaining a deep understanding of the biddable advertising ecosystem, including activation platforms, tagging, measurement, data providers, DMP/CDP, etc.
• Being the go-to expert for biddable topics, offering training, consultations, best practices, and platform updates.
• Leading cross-functional digital projects such as data partnerships, attribution modeling, and DCO.
• Owning the biddable section for new business pitches by demonstrating forward-thinking strategies and storytelling.
• Activating campaigns with the operations team and ensuring quality control in campaign setups.
• Managing communication between planning and operations teams.
• Developing best practices in biddable processes for team-wide use.
• Supporting the Biddable Director and Manager in developing overall digital performance and integrated media strategies.
• Managing data through automated dashboard solutions.
  
  

The Ideal Candidate Will Have

• Relevant years of experience in a similar agency role.
• Strong expertise in Paid Search; additional experience in Paid Social and Programmatic is an advantage.
• Hands-on experience with biddable platforms (Google Ads, META, TikTok, Snapchat, Twitter, LinkedIn & DV360).
• Strong understanding of digital marketing for both eCommerce and branding media activation.
• Analytical mindset with attention to detail and strong organizational skills.
• Critical thinking, problem-solving abilities, and an entrepreneurial approach.
• Excellent client service and relationship-building skills.
• Ability to meet deadlines in a fast-paced agency environment.
• Strong communication and presentation skills (verbal and written).