Senior Campaign Executive

TEAM LEWIS

Purpose of the role

The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Client Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams, and media and influencer contacts.

Key Responsibilities And Tasks

Client Management

• Assists the Campaign Managers and Campaign Directors with the management of clients and projects
• Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
• Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
• Manages communication with select clients and ensures deadlines and service agreements are met consistently
• Participates in the business development process by supporting with pitch preparation and research
  
  

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Directly pitches engaging content to journalists, bloggers, analysts, and influencers on an ongoing basis
• Assists in the management of press/analyst tours, briefings, and meetings
• Reviews and refines campaign programmes at a tactical level, ensuring ongoing relevance and adapting plans where necessary
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
• Researches, identifies, and approaches appropriate media contacts (eg. journalists, bloggers, analysts) and influencers on an ongoing basis
• Identifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platforms
• Continually builds a solid understanding of the media landscape across national, regional, industry-specific, and vertical channels
• Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network
  
  

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around how to find a good news angle or hook
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content
• Uses insight to create valuable briefing sheets for clients to use during their press briefings
• Reviews content drafted by Campaign Executives/Campaign Coordinators, providing feedback and guidance
  
  

Digital / Social Media

• Uses social media platforms to expand own network, develop media relationships and
• positively impact client results
• Pitches additional digital content including infographics, animations, and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions, and processes to
• continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible.
  
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General

• Supports the Client Servicing team on a range of initiatives and projects
• Takes a proactive role in promoting the LEWIS brand, its work, identity and values
• Supports the HR / Talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies
  
  

About You

• Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Campaign Executive or Senior Campaign Executive level
• Attention to detail.
• Proven written and spoken ability in English and Arabic
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Thorough knowledge of media: print and broadcast
• Understanding of market research and analysis
• Ability to motivate and lead a team.
• Ability to delegate effectively.
• Calmness under pressure and ability to achieve tight deadlines.
• Ability to interact with confidence at board level with clients.
• Proven ability to keep abreast of current affairs and relate them to client situations
• Polished and professional appearance