Media Relations & Outreach Specialist
Burson
Posted on 15 Sep
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Experience
3 - 6 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Burson is the global communications leader built to create value for clients through reputation.
With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
The Media Relations & Outreach Specialist is responsible for building and maintaining relationships with key media contacts and securing positive media coverage for quick PR projects.
You'll be a proactive networker, a skilled communicator, and a strategic thinker.
What You'll Do
Build and maintain relationships with journalists, bloggers, and influencers
Proactively pitch stories and secure interviews for senior stakeholders
Respond to media inquiries promptly and professionally.
Develop and execute media outreach strategies for each project.
Monitor media coverage and identify opportunities for positive press.
Manage media lists and databases.
Prepare senior stakeholders for media interviews and appearances.
Track and analyze media coverage to measure the effectiveness of outreach efforts.
Experience That Contributes To Success
Media Relations Experience: Proven experience working with journalists, bloggers, and influencers.
Strong Communication Skills: Excellent written and verbal communication skills, with the ability to build rapport and establish trust.
Networking Skills: Ability to build and maintain relationships with a wide range of contacts.
Strategic Thinking: Ability to develop and execute effective media outreach strategies.
Knowledge of Media Landscape: Understanding of the media landscape and how to effectively pitch stories.
Crisis Communication Experience beneficial: Experience handling negative press or crisis situations is a plus.
Desired Candidate Profile
Candidates should have proven media relations experience and strong communication skills.
Networking abilities and knowledge of the media landscape are essential, with crisis communication experience being a beneficial asset.
Company Industry
Department / Functional Area
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