Content Creator & Social Media Manager (Furniture/Luxury products)

Client of Portico Recruitment

Position Objective

• Communicate brand story, values, and creativity to expand global community
• Develop, implement, and manage social media strategy aligned with brand positioning
• Drive engagement and organic growth across all platforms targeting Ultra-High Net Worth Individuals (UHNI)
• Requires creativity, strategic thinking, and a deep grasp of luxury social media trends

Job Requirements & Skills

• Proven experience developing and executing successful social media strategies
• Skilled in SEO, keyword research, and Google Analytics
• Strong understanding of luxury brand dynamics and HNI/UHNI behaviour
• Excellent writing, editing, and communication skills
• Proficient with social media management and analytics tools
• Creative mindset with attention to detail and aesthetics
• Passion for the luxury industry and luxury clients
• Ability to work independently and in a team
• Innovative, proactive approach to problem-solving

Major Responsibilities

Social Media Strategy

• Develop and implement a comprehensive social media strategy adapted to brand communication goals
• Create social media calendars with daily, weekly, and monthly content plans in coordination with the visual/graphic team
• Schedule posts around key dates, campaigns, and holidays
• Oversee design and execution of social media campaigns, ensuring brand consistency

Content Creation & Curation

• Create, curate, and manage engaging content (images, videos, graphics, text) for each platform reflecting brand aesthetics
• Design Instagram messaging, tone of voice, and a consistent framework for all channels
• Establish an active conversation base by engaging with relevant accounts and planning daily Instagram stories

Community Management

• Build, nurture, and engage an online community through regular interaction
• Foster and grow a community that embodies the brand's story and values
• Experience in influencer management platforms and CRM tools for relationship building
• Deep understanding of paid advertising, targeted campaigns, and audience segmentation for luxury/UHNI brands

Trend Monitoring & Innovation

• Stay current with social media trends, tools, and best practices
• Experiment with new features and strategies to keep the brand at the forefront of social media innovation
• Familiarity with Google Analytics, Meta Insights, and other analytics for performance measurement
• Experience in A/B testing and data-driven content and campaign optimisation

Education & Experience

• Bachelor's in Marketing, Communications, Digital Media, or related field; Master's or Fine Arts (digital/media) preferred
• Minimum 7-10 years in social media management, including 4 years in the luxury or similar high-end sector

Additional Details

• Role based in Dubai; occasional travel may be required
• Fluency in multiple languages is an advantage
• Reports to Brand Director
• Annual salary (including performance bonus)