Assistant Manager, Marketing BANYAN TREE

Role Overview

The Assistant Marketing Manager supports the Marketing & Communications department across all core functions, including marketing campaigns, PR coordination, brand communications, digital content, and social media. This role helps ensure our messaging is consistent, refined, and aligned with Banyan Tree s identity while supporting the delivery of meaningful guest-facing stories and commercial objectives.

Responsibilities

Marketing & Campaign Support

• Assist in the development and execution of marketing campaigns and materials across Rooms, F&B and Banyan Tree Spa Dubai.
• Coordinate with internal teams to gather information, ensure accurate messaging, and support campaign rollouts.
• Work with creative partners to produce assets such as menus, flyers, photography, videos, and digital materials.
• Support the planning of seasonal promotions, brand initiatives, partnerships, and in-house activations.
• Help manage project timelines, approvals, and asset distribution across relevant platforms.

Communications & PR Coordination

• Support PR agency with information for press releases, updating media kits, and ensuring agency has all info required for story angles.
• Coordinate media and influencer visits, ensuring itineraries and host departments are aligned.
• Assist with reputation management across guest platforms, ensuring timely, thoughtful responses with cross-department coordination.

Digital Marketing Support

• Assist in managing e-newsletters, WhatsApp Messaging, CRM updates, and database segmentation.
• Help ensure hotel information, offers, and imagery remain consistent across websites, OTAs, and partner platforms.

Social Media, Shoot Planning & Content Coordination

• Support the planning, coordination, and execution of monthly content shoots across Rooms, F&B, Spa and Experiences.
• Assist with content calendars, ensuring a balance of brand storytelling, seasonal moments, and product-led content.
• Work with photographers, videographers, and the Marketing Manager to brief shot lists and ensure all assets remain on-brand.
• Upload and schedule content as needed on Meta, TikTok and other relevant platforms.
• Handle community management via Sprout Social and guest engagement with the brand voice in mind.
• Maintain a structured content library for efficient use across future campaigns.

Analytics & Reporting

• Support the preparation of monthly marketing reports across earned, owned, and paid channels.
• Track KPIs such as reach, engagement, web traffic, conversion indicators, and media value.
• Provide insights and recommendations to enhance ongoing and future marketing efforts.

Stakeholder Collaboration

• Build strong internal relationships with Rooms, F&B, Spa, and Events teams.
• Coordinate with external agencies, creative partners, and brand teams at corporate level.
• Assist with presentations and updates for senior leadership.