Job Description

Roles & Responsibilities

Role Overview
We are looking for a creative and strategic Social Media Marketing Specialist to lead and execute a 360 degree content planning and execution strategy across Wolfi s Group, Wolfi s Racing Team, Dubai Roadsters, and to support Wolfi s Cycling Academy. This role will play a key part in driving brand awareness and organic lead generation by creating engaging, platform specific content that aligns with our brand identity and community driven values.

Responsibilites

Organic Social Media Content Creation

Develop and maintain a monthly content calendar tailored to each platform.
Write compelling copy and design diverse content assets in line with platform trends and audience interests.

Content Scheduling and Platform Management

Schedule content using relevant tools to ensure timely posting and consistency.

Tone of Voice and Brand Consistency

Define and uphold a consistent tone of voice and visual identity for each brand and platform.

Content Schedule Framework

Create a structured content framework (e.g. 20% community, 10% product, 35% local area content) with daily, weekly, and monthly templates.

Creative Templates Development

Design reusable templates for regular content themes like product highlights and event announcements.

Community Engagement

Engage with audiences through comments, messages, polls, and events in collaboration with the Online Communication team.

Brand Ambassador Coordination

Identify and collaborate with internal and external brand ambassadors to enhance content variety and reach.

Event and Engagement Coverage

Provide on-the-ground social media coverage for races, events, and in-store moments.

Growth and Engagement Strategies

Research platform algorithms to optimize organic growth, engagement, and reach.

Market Research and Trend Analysis

Monitor industry trends and conduct competitor analysis to stay ahead of the curve.

Content and Campaign Idea Pool

Build and manage an ongoing repository of innovative content and campaign ideas.

Reporting and Analytics

Prepare monthly and campaign-specific reports to evaluate performance and refine strategies.

Collaboration with Teams

Work closely with Marketing, IT, E-commerce, Sales, Operations, and Online Communications to ensure strategic alignment.
Gather feedback, participate in campaign planning, support team training, and join regular performance review meetings.

Requirement

Bachelor s Degree in Marketing, Communications, or a related field will be beneficial.
Minimum 3 years of experience managing social media for consumer focused brands.
Strong copywriting, visual storytelling, and community engagement skills.
Proficiency in content creation and scheduling tools
Solid understanding of social media algorithms and platform best practices.
Excellent communication and collaboration skills.
Experience with video content creation is a plus.

Perks and Benefits

Health insurance coverage.
Opportunity to work in a dynamic, community-focused environment.
Professional development and growth opportunities.
Employee purchase discount.

Social Media Marketing Specialist wolfis

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