Social Media Executive careem

About the role

We re looking for a Social Media Executive to help drive Careem s social media presence and influencer strategy across the UAE. This role is perfect for a well-rounded social media marketer who thrives at the intersection of creativity, strategy, and execution, and who understands how to build buzz and brand love through influencers, creators, and cultural moments. You ll support strategy and content across Careem s Everything App verticals (food, grocery, pay, and more) with a focus on influencer initiatives.

What you'll do

• Support on social media strategy, management, and optimization across Careem s UAE channels.
• Collaborate with vertical and marketing teams to execute content calendars, organic social content, and campaign activations.
• Partner with the paid media team to align earned and owned activities across the funnel.
• Drive social buzz around launches, key campaigns, and cultural moments.
• Collaborate with social teams to share insights, best practices, and creative learnings.
• Keep a close eye on emerging trends, platforms, and formats that can elevate Careem s brand presence.
• Monitor and report on performance, identifying opportunities to optimize and communicate wins across teams.

Influencer Marketing

• Lead day-to-day influencer campaign management, from briefing to contracting, execution, and reporting.
• Support with influencer strategies that align with Careem s brand tone, values, and campaign objectives.
• Build and maintain an influencer and creator database for UAE, ensuring diverse representation across the UAE.
• Vet, negotiate, and onboard influencers in coordination with legal and procurement teams.
• Track influencer performance through campaign reporting and data insights.br>Attend influencer shoots, events, and activations to ensure smooth execution and creative alignment.
• Act as a relationship builder with the creator community, staying connected to upcoming talent and trends.