SEO Analyst

Talentmate

We are seeking an experienced and analytical SEO Analyst to join our dynamic marketing team. As an SEO Analyst, you will be responsible for implementing search engine optimization strategies to improve the online presence of our website and grow our organic traffic. The ideal candidate should have a deep understanding of SEO best practices, data analytics, and web content management. You will work closely with the content and marketing team to identify opportunities to drive higher rankings, improve conversion rates, and enhance user engagement on the web. This role demands a detail-oriented professional with strong analytical skills and the ability to handle multiple projects simultaneously.

Responsibilities

• Conduct keyword research to guide the content team through targeted SEO strategies.
• Analyze website traffic data using analytics tools such as Google Analytics.
• Perform ongoing keyword discovery and optimization for new SEO opportunities.
• Collaborate with the content and marketing teams to ensure SEO best practices.
• Monitor and evaluate search results and search performance on a daily basis.
• Provide insightful recommendations to increase website performance and ranking.
• Stay up to date with the latest SEO and digital marketing trends and practices.
• Address technical SEO issues such as site speed, crawlability, and indexing.
• Develop and implement link-building strategies to improve domain authority.
• Prepare detailed strategy reports and present findings to senior management.
• Improve the site's content through competitive analysis of lagging ranking pages.
• Utilize insights from analytics to adjust and optimize SEO strategies as needed.

Requirements

• Bachelor s degree in Marketing, Information Technology, or related field.
• Proven experience as an SEO Analyst or similar role in digital marketing.
• Comprehensive knowledge of SEO tools like SEMrush, Moz.
• Familiarity with web analytics tools such as Google Analytics and Search Console.
• Strong analytical skills with experience in interpreting large sets of data.
• Excellent written and verbal communication skills for cross-team collaboration.
• Ability to stay updated with the latest tools, practices, and algorithms in SEO.