Senior Marketing Executive

Client of Talentmate

Al Tayer Insignia | Senior Marketing Executive Bloomingdales

About Us

As a leader in luxury retail in the Middle East, Al Tayer Groups retail division, Al Tayer Insignia, hosts a portfolio of some of the world s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

About The Role

Support the Bloomingdale s team on the development, ideation, strategic thinking and delivery of key projects and brand initiatives to build engaging campaigns & experiences for our luxury customer and target audiences.

What You ll Be Doing

Functional Roles and Responsibilities

Build monthly calendar for PR & Marketing and ensure they are aligned with content calendars and business priorities

Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative ) ensuring consistency across platforms

Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets

Manage brand marketing spend ensuring all activities are within budget making savings where possible

Be the expert on market trends and share findings internally to leverage across campaigns

Drive branding activities in line with buying team priorities

Develop partnerships with key brands to drive on-site traffic and differentiation from competition

Sign off artwork ensuring brand tone of voice and image is maintained

Drive media campaigns alongside digital marketing team, ensuring trackable KPIs and brand building activations

Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.

Liaise with internal & marketplace teams on GWP selection & tactical promotions

Build the cross-category/cross-brand customer profile and identify activities to target each segment

Work closely with social media team on strategy building to drive growth across platforms

Build brands in partnership with key social platforms (Instagram, YouTube, Snapchat), leading branding activations to grow awareness in the region

Ensuring delivery of tasks within budget and guidelines

Events

Oversee Brand Marketing & PR Executive on planning and coordinating events sponsorships, brand visits, PR activations, VIP events etc.

Coordinate with the events teams to sign off on venues, F&B & decoration ensuring brand image and perception is maintained

Negotiate best rates with production & events agencies/ suppliers to optimize costs

Select and sign off on upcoming events in key markets, securing sponsorships & exposure through partnerships

Sign off on brand guidelines for events, ensuring brand image is maintained

About You

5+ years experience in PR and Brand Marketing in a luxury environment, retail strongly preferred

Extremely strong customer focus prioritizing customer experience above everything else

Experience in working with data analysis and segmentation

Strong analytical skills, including a good command of analytical software / tools

Ability to handle multiple projects simultaneously in a fast-paced environment

Detailed knowledge of marketing and analytics technologies and product development lifecycles

Strong commercial acumen, preferably with retail and e-commerce experience

Proactively monitoring the latest trends and making suggestions where necessary