Senior Brand Manager Biologics Gulf

AstraZeneca

Role Summary

Maximise the potential of the AstraZeneca therapeutic portfolio across GULF, through professional and successful working relationship with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, development of a disease area vision and strategy, effective resource allocation, to optimise sales and profits. Strategize, write, and implement the marketing plan in relation to the brand. Role is Dubai based and reporting to GULF Biologics Franchise Head.

What You ll Do

Operational Brand Management & Customer Excellence

• Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.
• Participate in the development of the Business Action Plan in close collaboration with the Franchise Head.
• Drives the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.
• Keeps the Business Action Plan updated, implement the plan to ensure that Brand objectives are realized, including revising the Segmentation & Targeting to ensure full coverage /expansion of target list as per marketing strategy.
• Leads the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings).
• Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.
• Develop and understand market research principles/sources/tools/methodology.
• Work with local data to contribute to forecasting models.
  
  

Communication & Promotion

• Develop all campaign material and all the briefing documents to ensure maximum impact.
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines.
• Manage actively agencies to ensure optimal use of available financial resources.
• Briefing and selection of agency and review performance of agency and costs.
• Actively contribute in collaboration with the medical team or National Sales team to ensure alignment with strategy the following activities as required: Advisory boards, round tables or other expert meetings, National symposia/ WebEx/ Webcast/ Virtual summit, Launch meetings.
• Be actively involved in the organization of regional and national sales meetings/business reviews as required.
• Ensure full compliance of material / activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures).
• Propose Budget spend on the defined territory & is responsible for accurate budget management.
• Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products and investment budgets.
  
  

Stakeholders management

• Build relationships with key internal / external clients.
• Leads Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperates with National Sales manager / Sales team to empower sales force, strengthening their capacity to implement business strategy. Though: client field visits with MSRs at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to MSRs on the promotional materials and product strategy, addresses MSRs concerns or questions in regard to brand strategy and promotional materials).
• Report on the status of implementation of the tactical plan to internal customers.
• Establish and maintain strong customer relationships.
• Proactive assessment of brand performance , proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation
  
  

Corporate Responsibility

• Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies
• Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
  
  

Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.

Only Applications in UAE will be considered.

Essential For The Role

• Minimum of 5 year s Marketing experience in the Pharmaceutical and (demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and ability to work cross-functionally)
• Specialty or Biologics experience.
• Relevant tertiary qualification (marketing, life science/pharma).
• Ability to develop and implement annual brand plans and various projects.
• Cross-functional cooperation.
• Project Management experience.
• Ability to analyze data to formulate business plans.
• Strong organizational skills with a quality focus on Analysis & Planning.
• Leadership & autonomy to initiate & execute responsibility under minimum guidance.
• Proven inspirational leadership when working with stakeholders on guidance, alignment & commitment.
• Financial business acumen and experience of working with various forecasting models.
• Define winning brand strategies - choosing the most promising brand opportunities and associated priority target audiences. Developing ambitious strategies to overcome barriers to success and truly build the brand.
• Previous experience in GULF Markets
  
  

Desirable for the role

• Brand launch is preferable.
• Building different portfolios - understanding the role of a comprehensive brand portfolio comprising differentiated and distinctive brands. Making clear choices to optimise the life cycle of brands across the AZ portfolio and to effectively service trends in the therapy area.