Sales Manager - Groups & Events

Raffles Hotels & Resorts

Job DescriptionResponsible for revenue maximization in the areas of groups, meetings & events by driving sales activities, generating business opportunities, developing new accounts and increasing the conversion. Also responsible for a seamless execution of groups & events logistics maintaining a highest level of professionalism. Responsible for adhering to the management standards and quality guidelines in the department set by the department head.FinancialKEY ROLES & RESPONSIBILITIESAchieve and exceed sales targets as an individual and contribute to C&E revenue targets. To upsell confirmed groups and events with higher room type, menus and other auxiliary revenues to help surpassing groups & events budgetComply to hotel s credit policy and ensure full settlement of payments within agreed timeline as contracted.AdministrativeMaintain accurate and timely update of groups and event status to support forecast accuracy.Produce accurate and timely reports for revenue meetingsOperationalAcquire new accounts, new sales opportunities and initiate action plan to drive new business for the HotelKnowledgeable of local and international market trends and competitor activitiesWork closely with key business partners to drive and support business acquisition and conversionEnsure all inquiries are responded promptly and in a professional mannerMaintain accurate and updated database of contacts, group and meeting enquiries.Prepare proposals complying with the brand standards, engage in negotiations and follow through from negotiation to secure the businessAcquire new accounts, new sales opportunities and initiate action plan to drive new business for the HotelConduct sales calls, site inspections and update sales calls report. Actively participate in sales activities by the department. To ensure all relevant departments are updated of groups and events in the hotel, making sure group resumes and BEOs are sent out in a timely manner.Prepare and lead discussions in Pre-Conference Meeting, Group Resume and Banquet Event Order to all internal stakeholders to ensure successful execution of groups or events.Supports in securing a strong group base before entering the month and is aware of gaps in revenue contribution and actively participate in initiatives to mitigate shortfalls.