Performance Marketing Specialist

FIVE Hotels and Resorts

The Candidate

A Driven Self-Starter, you have Excellent Communication, Leadership and Organisational Skills. As an Astute Creative and Critical Thinker, you can Conceptualise and Implement Innovative Solutions in a Fast-Paced Environment. Not even the Smallest Detail Escapes Your Keen Eye and You Execute Tasks Proactively with Precision and Finesse. A Can-Do! Attitude Coupled with An Inherent Flair for Taking Ownership Makes You a Highly Motivated Go-Getter.

Your Outgoing and Approachable Nature enables you to Seamlessly Connect with other FIVERs and key Stakeholders, ensuring that Their and Your Journey at FIVE is nothing short of Sensational. Joining our Digital Marketing and E-Commerce Team as a Performance Marketing Specialist will Empower you to deliver Exceptional Experiences across our award-winning Lifestyle Destinations. Jump on Board and Unlock your Potential in a Buzzing Environment that will take your Career to New Heights!

What We re Looking For

• A proven track record of 3-5 years of Experience in Managing paid Meta Campaigns across Meta, Google (Search, Display, YouTube), TikTok, Snapchat, and other performance channels.
• Previous experience in delivering High-Impact direct revenue through Performance-Driven paid campaigns, ideally within the Buzzing world of Hospitality or Travel.
• A Data-Obsessed mindset with a Sharp Eye for analysing campaign results and uncovering Actionable Insights that drive bookings and boost Return On Investment.
• Expert knowledge of conversion funnels, audience targeting, retargeting, and budget optimisation, with the Skill to Engineer every step of the Digital Journey.
• Comfortable navigating Google Analytics 4, Google Tag Manager, and Meta Pixel/Conversion Application Programming Interface, and translating Raw Data into Next-Level Campaign Performance.
• Well-versed in Campaign Attribution Models with the ability to Optimise towards Return on Advertising Spend, Cost Per Acquisition, and booking Key Performance Indicators.
• Highly Collaborative, with the ability to work closely with Web and E-Commerce Teams to align landing pages, booking flows, and campaign strategy.
• Experience in website Conversion Rate Optimisation is a welcome Plus.
• Previous Hospitality or Rooms Booking experience is highly preferred, with the ability to drive bookings in a High-Octane, luxury lifestyle environment.
• A Proactive Nature, coupled with a meticulous Eye for Detail, ensures every aspect of the Operation is perfectly curated.
• Superior Problem-Solving Skills and the competence to Exceed Expectations in dynamic and competitive operational environments.
• A hands-on attitude, fuelled by a Can-Do! Spirit.
  
  

Key Responsibilities

• Leads the Development and Execution of Bold, High-Performing paid media campaigns across Meta Ads, Google Ads (Search, Display, YouTube), TikTok Ads, Snapchat, and other digital platforms.
• Drives full-funnel, Revenue-Focused strategies with an Unwavering commitment to maximising FIVE s Rooms performance, delivering Sensational conversion impact across Digital Touchpoints.
• Monitors, analyses, and elevates campaign Key Performance Indicators, including Return on Advertising Spend (ROAS), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and bookings, ensuring Exponential Growth and Unmatched Campaign Performance.
• Conducts Top-Notch A/B testing across creatives, audiences, placements, and bidding strategies to Identify the most Magnetic combinations that Ignite Direct Bookings.
• Oversees robust Tracking and Attribution mechanisms through Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Conversion Application Programming Interface (API), ensuring accuracy in measurement and insight generation.
• Collaborates with the E-Commerce and Web Experience Departments to ensure all Landing Pages are Optimised for Seamless User Journeys and elevated conversion rates.
• Produces regular, insight-rich Campaign Performance Reports, highlighting achievements, uncovering optimisation opportunities, and presenting strategic recommendations to the Senior Leadership Team.
• Identifies and tests trailblazing platforms, tools, and tactics to accelerate FIVE s Direct Booking Performance and stay ahead in the Digital Landscape.
• Champions a Forward-Thinking mindset by staying plugged into the Latest advertising innovations, algorithm changes, platform developments, and competitor benchmarks, reinforcing FIVE s position as a Disruptive Digital Powerhouse.