Performance Marketing Manager Al Futtaim Private Company (LLC)

Digital Marketing Strategy Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives. Focus on driving retail and e-commerce growth across all AFG retail brands. Executive Presentation and Stakeholder Management Act as the primary liaison between the digital marketing team and senior leadership. Prepare and deliver compelling oral presentations on marketing performance, budget allocation, and strategic recommendations to executive stakeholders. Translate complex data into clear, actionable business insights. Team Leadership and People Management Oversee and manage a high-performing team of up to 5 digital marketing professionals. Provide structured coaching, mentorship, and performance feedback to ensure a collaborative and high-performing work environment. Data Strategy and Visualization Lead the Digital Business Analytics team to manage, analyze, and interpret complex business intelligence data. Oversee the creation of best-in-class data visualizations and reporting dashboards using tools like Power BI and Looker. Monitor KPIs such as Cost to Income ratio (CIR), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC). Predictive Marketing Campaigns Lead the development and execution of targeted predictive marketing campaigns using Customer Data Platform (CDP) audience and product catalog. Optimize customer acquisition and retention rates. Performance Marketing Management Manage all aspects of performance marketing including Paid Search (PPC), Paid Social, Affiliates, and Display Advertising. Ensure alignment with strict ROI/efficiency targets and manage a significant budget. Agency and Vendor Management Manage relationships with external marketing agencies and technology vendors. Oversee contracts, service level agreements (SLAs), and vendor performance. Marketing Activities and Optimization Plan, execute, and measure a variety of marketing activities with a focus on full-funnel optimization. Conduct performance-based paid search, social, and display campaigns. Implement SEO initiatives to drive organic traffic and content marketing. Continuously monitor, analyze, and report on marketing campaign performance. Utilize A/B and multivariate testing to identify areas for improvement and optimize campaign effectiveness. Industry Knowledge and Innovation Maintain expert-level knowledge of the latest digital marketing trends, technologies, and retail industry best practices. Recommend innovative strategies to maintain competitive advantage.