Media Measurement & Optimization Director

Dentsu aegis network

Posted on 9 Sep

Experience

10 - 15 Years

Job Location

Dubai - United Arab Emirates

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Lead agency-wide media operations, ensuring alignment in processes, compliance, and operational excellence.
  • Own digital excellence in trading operations, including bidding tools, strategy frameworks, and testing new optimization technologies.
  • Oversee campaign setup, trafficking, naming conventions, and account stewardship, ensuring consistency across teams.
  • Manage measurement and analytics teams, overseeing campaign performance reporting, insights generation, and visualization/dashboarding.
  • Identify what is working (and what is not) across campaigns, providing clear direction for optimization and process improvement.
  • Lead crisis management through strong operational processes and innovative solutions.
  • Collaborate with trading and product teams to implement new bidding technologies and optimization strategies.
  • Establish governance and best practices for campaign analytics, trafficking, and reporting standards.
  • Ensure integration of campaign insights into planning, trading, and client reporting.

Desired Candidate Profile

Qualifications & Experience

  • 10+ years experience in media operations, ad operations, programmatic trading, or measurement/analytics leadership.
  • Strong expertise in ad trafficking, campaign setup, DSP/SSP operations, and bidding strategies.
  • Proven experience managing measurement teams and translating data into actionable insights.
  • Familiarity with campaign management and reporting tools (ad servers, DSPs, DMPs, visualization tools).
  • Strong problem-solving and crisis management skills, with ability to implement operational solutions at scale.
  • Exceptional stakeholder management, with the ability to enforce standards and drive cross-team adoption of processes.

Company Industry

Department / Functional Area

Keywords

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Dentsu aegis network

https://dentsuaegis.wd3.myworkdayjobs.com/en-US/DAN_GLOBAL/job/Dubai/Media-Measurement---Optimization-Director_R1103238-1