MEA Marketing Manager

MillerKnoll

Job Description

Job title - Manager, Contract Marketing & Program Management Middle East & Africa

Department - Marketing

Location - Dubai

Purpose of the job

The Manager, International Contract Marketing & Program Management is responsible for creating regional relevance of Miller Knoll global strategies to drive awareness and preference of Miller Knoll and the collective of brands with target Contract segments through campaigns and programs. He/she specializes in planning, managing, and executing Miller Knoll contract marketing programs/campaigns for the Middle East & Africa. This role is responsible for delivering business and brand strategies that drive engagement & ROI.

The Manager, International Contract Marketing & Program Management, provides regional insights into briefs and identifies all integrated marketing activities needed within a program/campaign to develop and deploy into the region.

He/she is tasked with ensuring that the marketing function remains a central, customer-focused, strategic & results-driven function at the heart of the organization and continues a spirit of connection and collaboration with various company departments. As such, the role will work with the Senior Marketing Manager and the extended Global Marketing and Product teams to drive the broader global agenda.

Specific Responsibilities

Program Management

• Providing regional insight into Global programs
• Coordinating region-specific value-add marketing programs and projects, explicitly targeted at key markets and audiences, using knowledge of the specific regional audiences, channels, opportunities, and products.
• Planning, managing, executing and organizing multifaceted, concurrent marketing programs, campaigns and projects across MEA markets while balancing strategic business objectives and tactical sales initiatives in line with brand and global strategies.
• Setting & tracking marketing KPIs based on campaign/project goals
• Following marketing campaign/project timelines, managing all the stakeholders, including external vendors, ensuring utmost precision and budget adherence
• Controlling campaign/project progress and providing project health analysis/reporting to the leadership team
• Creating schedules and content calendars while maintaining deadlines for each task
• Being responsible for program/project performance and efficiency
  
  

Contract Marketing

• Focusing on strategic development & deployment of 360 integrated marketing programs that consistently generate new, high-quality leads for the region
• Overseeing processes, marketing resources, and support for MEA Field Sales; collaborating with APMEA Retail team for Omnichannel activities.
• Managing and nurturing local media relationships. Connecting regularly to discuss group direction and product launches.
• Maintaining a strong understanding of the company s strategic business objectives and their relation to the positioning of our product offer.
• Maintaining operational efficiency and strong technical awareness of the use and application of company products and points of differentiation from our competitors.
• Coordinating and managing regional translations
• Providing Middle East & African input and insights to the Global Sales Enablement team, influencing their strategy and deliverables to be more regionally relevant
  
  

Social Media

• Partnering with the global Social Marketing Teams.
• Collaborating across business units on multi-platform strategies, tactics, and outcomes.
• Providing regional input for development & implementation of an insights-led multi-platform organic social strategy with an up-to-date understanding of social best practices, ensuring alignment with broader marketing priorities, business goals, voice, and brand. Platforms may include Instagram, Facebook, YouTube, and LinkedIn.
• Managing the brand social budget and collaborating with the media team to develop paid media strategies.
• Sourcing and partnering with creative teams to develop compelling content through photo and video, capturing organic content, and sourcing on-brand user-generated content.
• Moderating all user-generated content in line with the moderation policy for each brand and community

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Job Holder Requirements

Education and experience

Essential:

• Educated to degree level
• Marketing experience 8 years minimum
• Fluent in English written/verbal
  
  

Preferred:

• Additional MEA languages spoken
• Experience within marketing as part of a global organization
• Experience within marketing as part of an organization that goes to market through a third-party distribution network
• Commercial marketing experience
  
  

Competences

Essential:

• Strong project management skills understanding the theories of project management and knowing how to use them efficiently
• Strong prioritization skills demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each task
• Understanding of full marketing mix, with proven practical experience
• Commercial acumen, understanding of sales environment, processes and channels
• Can prepare written information in a manner appropriate to purpose, situation and audience
• Can use Microsoft Office suite of tools
• Can organize own time and work activities
• Has experience in using digital marketing tools, such as Pardot
• Has experience in using Salesforce
  
  

Preferred:

Experience of B2B marketing and ideally channel marketing

Presentations to small or large groups, internal / external

Has an understanding of Miller Knoll brands marketplace and customer base