Marketing Specialist Ultracare LLC

We are seeking a Marketing and Communication Specialist with a passion for consumer products and a strong grasp of brand storytelling, market dynamics, and integrated marketing strategies. This role will play a key part in shaping the brand's voice, driving product awareness, and building strong consumer engagement across traditional and digital channels.

Key Responsibilities:

1. Brand & Product Communication

• Develop and implement brand communication strategies across all consumer touchpoints.
• Craft compelling product messaging and positioning tailored to target segments.
• Ensure consistent brand voice, identity, and messaging across all materials.

2. Marketing Campaign Execution

• Plan and execute marketing campaigns for product launches, promotions, and brand-building efforts.
• Coordinate with design and digital teams for visuals, content, and rollout timelines.
• Measure and report on campaign effectiveness (ROI, engagement, reach, etc.).

3. Digital & Social Media Management

• Manage content calendars and create engaging content for social media platforms.
• Monitor trends, run paid ad campaigns, and analyze performance.
• Support influencer collaborations, online activations, and e-commerce promotions.

4. Public Relations & Media

• Draft press releases, product announcements, and brand stories.
• Build relationships with media, agencies, influencers, and trade publications.
• Organize PR events, product samplings, and media outreach initiatives.

5. Market Insights & Consumer Understanding

• Conduct competitor analysis and stay updated on FMCG trends and market behaviors.
• Collect and analyze consumer feedback and translate insights into actionable strategies.
• Support sales team with promotional material, talking points, and sales support tools.

6. Internal & External Communication

• Collaborate with cross-functional teams (sales, production, design) to ensure clear alignment on marketing initiatives.
• Maintain internal communication tools, newsletters, and corporate messaging platforms.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3–5 years of experience in marketing and communications, preferably in the FMCG sector.
• Strong written and verbal communication skills in [insert relevant languages].
• Proficiency in content creation, copywriting, and storytelling.
• Familiarity with digital marketing tools, CRM platforms, and social media management.
• Experience with packaging communication, POS materials, or BTL activations is a plus.
• Ability to write SEO-friendly copy for product descriptions, blogs, and landing pages.
• Must have UAE experience

Key Competencies:

• Brand Communication & Storytelling
• Content Creation & Copywriting
• Digital Marketing & Social Media
• Campaign Management
• Strategic Thinking
• Attention to Detail
• Cross-functional Collaboration
• Ability to blend creativity with data-driven insights using AI to improve content performance.
• Proven experience using AI-powered marketing tools and automation platforms.