Marketing Specialist Calo Inc.

Main Responsibilities

• Develop, implement, and manage marketing campaigns across multiple channels (social media, CRM, email, digital ads)
• Create engaging content in both English and Arabic, ensuring messaging aligns with Calo s brand and values
• Collaborate with designers to approve visuals, maintaining a consistent and appealing visual identity
• Generate creative ideas for marketing initiatives, campaigns, and activations that can go viral or create strong brand engagement
• Lead projects from ideation to execution, ensuring timelines, budgets, and objectives are met
• Manage influencer relationships, including onboarding, collaboration, performance tracking, and engagement strategies
• Monitor campaign performance and optimize based on data-driven insights
• Work cross-functionally with sales, product, and operations teams to align marketing strategies with business goals
• Foster a culture of innovation, bringing out-of-the-box thinking to everyday marketing challenges
• Advocate and communicate the Calo mission of making healthy easy in all marketing efforts

Knowledge & Competency

• Hands-on experience with social media campaigns, influencer collaborations, and digital ads
• Strong content creation skills with an eye for brand consistency
• Comfortable managing campaigns end-to-end, from ideation to execution
• Ability to analyze performance data and optimize for better results
• Creative thinker who stays up to date with trends and audience behavior