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Experience
5 - 7 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
1. Build on a Strong Brand Foundation
- Scale and evolve Calo s presence in Saudi Arabia, building on existing growth.
- Refine our local brand voice to connect deeply with Saudi customers.
- Lead storytelling that ties our product, mission, and lifestyle into one compelling narrative.
- Ensure excellence across every touchpoint: digital, social, content, packaging, and offline.
2. Own Marketing Strategy & Execution
- Lead go-to-market strategy across brand, performance, content, community, PR, and offline experiences.
- Manage and optimize budgets with ROI in mind across acquisition and retention.
- Run full-funnel campaigns that build awareness, win customers, and drive loyalty.
- Use both proven methods and bold, unconventional plays, from paid media to guerrilla stunts.
3. Deepen Community & Cultural Relevance
- Be Calo s cultural custodian in Saudi Arabia.
- Spot the influencers, ambassadors, and cultural moments that matter.
- Bring Calo to life through events, partnerships, and activations.
- Build advocacy by working with creators, health voices, and tastemakers.
4. Lead & Develop a High-Performing Team
- Mentor and empower a diverse team of Saudi marketers.
- Build a structure that balances strategy, creativity, and execution.
- Act as the bridge between your team and company leadership.
- Collaborate with Product, Engineering, Operations, and Growth to align on priorities.
Desired Candidate Profile
Demonstrable experience leading high-impact marketing in B2C environments.
Scaled consumer brands (subscription/D2C strongly preferred).
Proven track record in brand building, growth strategy, and delivering on acquisition/brand KPIs.
At least 5 years of experience working with Saudi consumer brands.
Strong leadership experience building and managing teams.
Hands-on experience managing marketing P&L.
Solid understanding of both brand and performance marketing (you connect the dots, even if you don t execute both).
Fluent in Arabic and English.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Director (KSA)
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Calo Inc.
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals. We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
https://calo.applytojob.com/apply/ZqcPmk84KC/Marketing-Director-KSA