Marketing Director
Dow Jones
Posted on 11 Sep
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Experience
12 - 17 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
You Will:
- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
- Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
- Create strategy and resulting campaigns for nurturing sales leads to close.
- Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
- Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
- Interpret marketing performance analyses to determine strategies for future success.
- Innovate new ideas that increase lead generation and conversion.
Desired Candidate Profile
You Have:
- 12+ years of proven B2B marketing leadership experience
- Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
- Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
- Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
- Self-directed and capable of working independently without direct supervision
- Ability to distill complex products into clear narratives
- Strong verbal, written and interpersonal communication skills
- Ability to learn quickly, multi-task and manage projects to completion
- Detail-oriented with a commitment to accuracy
- Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
- Experience working with multiple stakeholders and cultures across time zones and global locations
- College degree or equivalent work experience
Company Industry
Department / Functional Area
Keywords
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Dow Jones
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions. The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve. About Dow Jones Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America s largest newspaper by paid circulation; Barron s, MarketWatch, Mansion Global, Financial News, Investor s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About OPIS, A Dow Jones Company
About the Marketing Team
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