MARKETING & COMMUNICATION MANAGER Vhernier

Key Responsibilities

Communication: Adv, Press & PR, Events & Promotion

• Develop and roll-out an impactful local media & Public Relations strategy in line with HQ inputs and guidelines and by leveraging local agencies where possible
• Provide recommendations for local media plans in order to maximize brand awareness and exposure
• Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
• Manage all logistics and security requirements for local product loans
• Support local celebrities/influencers/tastemaker dressings
• Proactively propose inputs to HQ regarding local social media strategy
• Monitor local press clippings and dressings
• Plan, manage and execute all local events/initiatives/activations
• Develop briefs and mood boards for local events/initiatives/activations, as needed
• Prepare presentation materials to the local department stores and DM to clients, including pictures of creations and price information in line with external partners.
• Assist HQ Communication team in creating content and assets for Vhernier s internal communication channels, including newsletters, intranet, and employee.

Product Marketing & Merchandising

• Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities.
• Organize product launches of all segments with proper stock and allocation.
• Share information on yearly product launch schedule with other departments, boutiques and partners.
• Conduct competitor research and marketing analysis.
• Organize and attend training sessions for boutique staff on products and brand identity.

Client Knowledge And Engagement

• Work closely with Retail team to instill a data-driven culture aimed at understanding, segmenting and engaging clients more effectively.
• Develop client knowledge capabilities and understanding across the organization.
• In collaboration with the Retail team, develop clienteling programs for greater customer retention and acquisition.
• Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison s audiences.