Marketing & Communication Executive

Client of Talentmate

The Marketing & Communication Executive plays a crucial role in enhancing the brand image and market presence of a company. This position involves developing and executing marketing strategies that align with the company goals and vision. The executive is responsible for creating and managing content across multiple channels, ensuring consistency in messaging, and effectively reaching the target audience. They collaborate with various departments to understand the company's products and services deeply, allowing them to tailor communications that not only inform but engage and convert potential clients. This dynamic role demands creativity, strategic thinking, and excellent communication skills to foster growth and maintain competitive advantage in the marketplace.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness.
• Create, manage, and optimize content for various digital and traditional platforms.
• Collaborate with the creative team to produce quality marketing collateral and materials.
• Analyze market trends and adjust marketing plans to meet changing conditions.
• Coordinate with sales teams to develop communication strategies that drive business goals.
• Manage and monitor the company s social media presence and reputation.
• Conduct market research to identify new opportunities for business expansion.
• Prepare and oversee the marketing budget, ensuring cost-effective spend.
• Develop and maintain relationships with external vendors and industry partners.
• Plan and execute promotional events and campaigns to enhance customer engagement.
• Measure and report on the performance of marketing initiatives and campaigns.
• Ensure all marketing communications align with brand values and are legally compliant.

Requirements

• Bachelor s degree in Marketing, Communications, or a related field is required.
• Minimum of 3 years experience in marketing or communications roles.
• Strong understanding of current digital marketing trends and best practices.
• Excellent written and verbal communication skills are critical for this role.
• Proven ability to manage multiple projects simultaneously with attention to detail.
• Experience with marketing automation tools and CRM platforms is advantageous.
• Creative mindset with the ability to think outside traditional marketing strategies.