Keyade: Media Manager

WPP Media

As a Media Manager at Keyade Middle East, you will drive client success through meticulous account management and strategic digital marketing initiatives. This role demands a results-oriented, data-driven professional with profound knowledge of the digital landscape, including significant expertise in Google, META, X (Twitter), Snapchat, and TikTok platforms.

Client Leadership and Strategic Management:

• Adopt a continual test and learn approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
• Master our internal processes.
• Keep up to date with the latest digital marketing developments.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.
• Always think and evaluate situations from the client's perspective, consistently communicating with stakeholders to deliver effective solutions and strategies.
• Build trust-based relationships, challenging the status quo to provoke client business development and implement new ideas.
• Devise and oversee cross-channel strategies focusing on performance media across paid search and social.
• Lead automation-based initiatives on platforms like Google Ads and SA360, sharing knowledge and best practices within the team.

Operational Excellence and Analysis:

• Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents.
• Leverage advanced data analysis capabilities to glean actionable insights, enhancing strategy and client outcomes.
• Demonstrate proficiency in Google Analytics 4 (GA4) for in-depth performance analysis and reporting.
• Lead others to develop skills in the above areas.

Account Leadership and Quality Assurance:

• Anticipate client needs and set up processes to meet these expectations, taking full responsibility for performance best practices within assigned accounts.
• Serve as the primary liaison between clients and platforms, offering data-driven strategic advice and managing test implementations.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Implement processes to guarantee high-quality work and set Key Performance Indicators (KPIs) for clients, aiding the team in achieving these benchmarks.
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.

Strategy & Campaign Management:

• Develop and deliver a data-driven digital strategy, identifying new growth opportunities and planning approaches for social, search, video, etc.
• Take accountability for budgets and performance targets, focusing on consistently achieving clients' targets.
• Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining/improving day-to-day campaign spend.
• Collaborate with Google on implementing Betas/Extensions and developing the partnership.

Skills and Experience

• Minimum of 4 years of experience in planning and performance marketing.
• Proficiency in Google, Amazon, Facebook, Snapchat, TikTok, and Twitter ads.
• Demonstrable experience in managing multiple accounts, with full ownership of budgets and targets.
• Ability to deliver high-quality work leading to positive client outcomes.
• Experience in identifying and solving challenges through effective leadership.
• Proven strategic and planning skills.
• Deep understanding of the digital ecosystem, tracking, tech stack, and measurement.