Growth Marketing, Co-Founder (SaaS)

Urban Ridge Supplies

Location: Remote (India, MENA, SEA)

Compensation: Equity + Co-founder Title

The Mission

Reinvent how people advance their careers by putting skills at the center. Build and scale a community where job seekers know their skills, discover skill gaps, and follow personalized learning journeys while employers find trusted, role-fit talent faster.

What Youll Drive

• Community-led growth: Launch and scale a job-seeker community (cohorts, challenges, AMAs, live workshops).
• Design engagement systemsleaderboards, badges, streaksto motivate repeat use.
• Content flywheels: Ship multi-channel content (LinkedIn/Twitter, short-form video, newsletters, blog, case studies) that educates on career paths, skill mapping, and practical upskilling.
• Viral & referral loops: Build refer-to-earn and peer-invite mechanics across onboarding, assessment, and learning milestones.
• Partnerships for trust: Activate universities, bootcamps, creators, L&D platforms, and employer brand partners to fuel distribution and credibility.
• Lifecycle & CRM: Own segmentation, funnels, and lifecycle messaging (email, in-app, WhatsApp/Telegram/Discord) to increase activation proficiency advocacy.
• Data-driven storytelling: Translate user outcomes (skill validation, gap closure, interview wins) into narratives that attract more seekers and employers.

Scope (Product Context)

• Skill-first experience: Champion messaging around skill mapping, transparent profile scoring, and guided learning paths.
• Job-seeker outcomes: Move users from resume upload validated skills role-fit matches sharable profiles.
• Network effects: Turn every completed profile, course, and referral into stronger recommendations for the next user.
• MVP focus: Prioritize fast experiments that prove adoption, retention, and word-of-mouth.

What Youll Own (Examples)

• Launch community cohorts for target roles (e.g., frontend, data, QA).
• Spin up creator/influencer programs and student ambassador networks.
• Run SEO for learning paths and role guides; scale newsletter subs.
• Build performance loops across paid, organic, and partnerships.
• Create playbooks for employer-facing spotlights sourced from community wins.

You Might Be a Fit If You

• Have led 01 growth at a startup (SaaS/edtech/career-tech/B2C/B2C2B).
• Are a community builder + storyteller who ships fast experiments and measures what matters.
• Can design referral/incentive mechanics and collaborate tightly with product to embed them.
• Are comfortable operating equity-first at the earliest stage and wearing many hats (growth, PMM, partnerships).

Bonus Points

• Experience with hiring, edtech, talent platforms, or gamified products.
• Creator energynewsletter, podcast, video, or memes that teach.
• Familiarity with employer branding or campus programs.

Structure

• Engagement: Equity-based to start (pre-seed), evolving with traction and funding.
• Collaboration: Works cross-functionally with product, data, and partnerships.