Group Marketing Manager Dubai Holding Group LLC

Marketing & PR Responsibilities

• Planning and administering the marketing budget of the organization.
• Creating, maintaining and executing an annual marketing calendar for all the brands in consultation with the brand team and the principals
• Ensuring all activities are executed in alignment with the promotional calendar across all brands.
• Planning and executing programs, campaigns, and activities to promote the company’s brands.
• Contributing to the development and implementation of the company’s public relations strategy and brand positioning across all business sectors.
• Promoting products and services through targeted advertising campaigns, offers, and discounts to attract and retain customers.
• Developing and managing a marketing database including client data, mailing lists, promotional history, and access to reporting tools.
• Meeting with print media representatives to build a strong media network.
• Coordinating with mall management for promotional participation and advertising opportunities.
• Managing all in-store signage and promotional displays.
• Liaising and networking with colleagues, suppliers, and brand principals regarding daily marketing activities.
• Sourcing advertising opportunities and placing ads in press (local, regional, national, and specialized publications) and on radio.
• Overseeing the production of marketing materials including leaflets, posters, flyers, newsletters, and e-newsletters.
• Sending SMS and email campaigns to customer databases during promotions.
• Organizing and attending events such as conferences, seminars, exhibitions, receptions, and press days.
• Developing PR strategies, writing press releases, and building strong media relations.

Online & Digital Marketing

• Planning, managing, and optimizing digital marketing campaigns across platforms (Google Ads, Meta, etc.) to maximize ROI and brand visibility.
• Overseeing content strategy, creation, and scheduling for all social media platforms (Instagram, LinkedIn, etc.).
• Managing the company’s websites and e-commerce platforms, ensuring up-to-date content, SEO optimization, and smooth user experience.
• Executing and tracking performance of email marketing campaigns.
• Monitoring digital analytics tools (e.g., Google Analytics, Meta Insights) to evaluate campaign performance and adjust strategies accordingly.
• Implementing and overseeing SEO and SEM strategies to increase website traffic and improve search engine rankings.
• Managing influencer marketing collaborations, digital partnerships, and affiliate marketing programs.
• Ensuring consistent brand messaging across all online channels.
• Engaging with online communities and responding to customer inquiries, feedback, and reviews in a timely and brand-appropriate manner.