Global Cybersecurity Services Product Marketing Manager

Eaton

We are seeking a dynamic and innovative Global Cybersecurity Services Product Marketing Manager to join our team. In this role, you will define, launch, and measure the success of our OT Cybersecurity Services offerings on a global scale. You will collaborate closely with regional product managers, sales teams, and the Product Cybersecurity Center of Excellence (COE) to drive both organic and inorganic growth through strategic partnerships. This role reports to the Director of Product Cybersecurity COE. Applicants must reside within 50 miles/80 kilometers of an Eaton facility in UAE.

What You ll Do

• Define the value proposition of OT cybersecurity offerings and identify ideal buyer profiles across diverse global markets.
• Develop and execute go-to-market strategies in collaboration with regional marketing, commercial, and operational leadership teams worldwide.
• Target and grow the install base for OT cybersecurity offerings globally, managing the lifecycle of industrial products to maximize value.
• Establish and drive standard metrics for service offerings, developing and socializing KPIs to support global growth.
• Own and define the global strategic growth plan, working with regions to refine their strategic plans, including profitability.
• Manage external technology and commercial partnerships to drive growth on an international scale.
• Identify new growth areas and develop strategic partnerships with service providers, technology providers, and engineering/consulting firms globally.
• Collaborate with the Customer Success team to drive lifecycle services attachment across different regions.
• Coordinate global cybersecurity program reviews with regional stakeholders, covering growth and operational aspects.
• Integrate cybersecurity offerings into segment digital solutions across various markets.
• Provide sales enablement through training, pre-sales tools, and pricing tools for all OT cybersecurity offerings globally.
• Create and deliver sales enablement materials and training tailored to different regions.
• Serve as a brand ambassador for Eaton Cybersecurity Services on a global stage.
• Monitor macro policy and regulation changes worldwide, working closely with the codes and standards team to understand their impact on offerings.
  
  
  

Qualifications

• Bachelor s degree, or equivalent, in computer science, engineering, or business administration from an accredited institution.
• Master s degree in business administration preferred.
  
  
  

Skills

• Strong experience in OT cybersecurity consulting, business development and/or marketing.
• Experience in marketing communications support and/or organizing and driving channel programs.
• Commercial leadership experience (sales, business development, product management).
• Strong strategic thinking, analytical, and leadership skills.
• Deep understanding of aftermarket and professional services strategy and integration with digital services.
• Ability to view product and offering strategy from a lifecycle perspective, emphasizing revenue capture and value creation.
• Excellent messaging and storytelling skills, capable of translating technical concepts to a wide audience using real-world examples, visuals, and analogies.
• Basic understanding of legal, sales, marketing, and other commercial topics related to ICS/OT cybersecurity.
• Proven organizational skills and proficiency in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• Demonstrated creativity and drive for results.
  
  
  

What We Offer You

• Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
• Annual mentoring program, Eaton University, a reward, and recognition system
• Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
• Strong, agile and diverse team locally and globally
• Strong processes and state-of-the-art systems and tools
• Detailed induction support and well-structured onboarding
• Balance your work and life with a hybrid worktime model