Food Service Manager

General Mills

Constantly looking for better ways to nourish the world, General Mills has been operating in the Middle East for almost 20 years. Managing businesses in more than 20 countries, we offer trusted, quality brands and exceptional opportunities for those with the entrepreneurial spirit, initiative and cultural awareness to excel. We have been innovating in significant ways, not just in our brands and products, but also in adapting to the communities we proudly serve. Exceptional employee engagement happens when an organization is conscious and purposeful about it. In a bid to make food the world loves, we pay utmost attention to the capabilities of our people and the strengths of our culture. We ensure a workplace that enables learning to happen anytime, anywhere. Some of our big brands are Betty Crocker, Nature Valley, Green Giant, Old El Paso & Haagen Dazs.

Food Service Manager, Jeddah, KSA

Location: Jeddah, Saudi Arabia

Company Overview

General Mills is a global CPG leader, with over 150 years of heritage, our portfolio features iconic and trusted brands, including H agen-Dazs, Nature Valley, Old El Paso, Pillsbury, Betty Crocker, and Gold Medal.

We exist to make food the world loves, but we do more than that. Our company is a place that prioritizes being a force for good a place to learn, explore new perspectives, and reimagine possibilities every day. We seek bold thinkers with big hearts who challenge one another, grow together, and drive innovation. Becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what s next.

Purpose

General Mills is seeking a highly skilled and results-driven Food Service Manager to lead and drive business growth in the Saudi Arabia. This role is responsible for managing foodservice distributors, handling the Bakery Ingredients, Frozen (Ice Cream, Frozen Vegetables), and Snacks Brands portfolio, and expanding key accounts across the HORECA and Bakery channels.

Responsibilities

• Distributor Management: Lead and optimize relationships with foodservice distributors, focusing on sales strategies, pricing, promotions, inventory management, and performance analysis. Expand distribution through joint business planning and strategic initiatives.
• Key Account & Channel Development: Build strong relationships with key HORECA and Bakery operators, securing new accounts, negotiating contracts, and driving menu placement and product solutions.
• Sales & Business Development: Achieve and exceed sales targets, develop and execute sales plans, identify growth opportunities, and collaborate on new product launches and marketing campaigns.
• Market & Competitive Intelligence: Conduct market analysis, provide data-driven insights, and stay updated on industry trends and regulations.
• Cross-Functional Collaboration: Collaborate effectively with supply chain, finance, and marketing teams, providing regular reports and forecasts to senior management.
  
  

Qualifications, Experience, Knowledge

• 5+ years of successful foodservice sales experience in Saudi Arabia, demonstrating strong distributor and key account management skills.
• Proven expertise in the HORECA and Bakery channels, with experience managing a diverse portfolio encompassing Bakery Ingredients, Frozen (Ice Cream, Frozen Vegetables), and Snacks.
• Demonstrated ability to negotiate contracts, develop effective pricing models, and drive revenue growth through key account management.
• Strong analytical and problem-solving skills with a data-driven approach to sales forecasting and market strategy execution.
• Fluency in Arabic and English (written and spoken).
• Bachelor s degree in business administration, Marketing, or a related field.
• Experience using CRM and sales management tools is preferred