Digital Marketing Specialist

STARTRADER

Job Description

• Develop and implement integrated marketing strategies across digital, social media, email, and paid media to drive client acquisition and engagement.
• Create and manage compelling content (blogs, videos, social posts) to promote trading solutions, platform features, and market insights.
• Optimize marketing campaigns using SEO, Google Analytics, and performance tracking tools to improve ROI.
• Work closely with the sales and business development teams to generate high-quality leads and improve conversion rates.
• Manage and optimize the company s online presence, including website updates, SEO, and landing pages, ensuring alignment with business goals.
• Stay informed about industry trends, competitor activities, and regulatory changes to identify new marketing opportunities.
• Oversee the use of marketing automation tools (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce) to enhance campaign efficiency.

Requirements

• 3+ years of marketing experience in forex, or financial services.
• Strong expertise in digital marketing tools (Google Analytics, SEO, paid media, social media platforms).
• Proficiency in marketing automation and CRM systems (Marketo, Pardot, Salesforce).
• Experience with content management systems (WordPress) and design tools (Adobe Creative Suite, Canva).
• Familiarity with trading platforms (MetaTrader 4/5, cTrader) and financial data tools (Bloomberg, Reuters).
• Basic knowledge of HTML/CSS and scripting languages (JavaScript, Python) for website updates and data analysis is a plus.
• Excellent communication, analytical, and creative problem-solving skills.
• Bachelor s degree in Marketing, Communications, Business, or a related field.