Digital Marketing Specialist

Loyal To Cumbria

Posted on 12 Nov

Experience

2 - 4 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Campaign Management Develop, implement, and manage digital marketing campaigns across paid and organic channels (Google Ads, Meta Ads, LinkedIn, Instagram, etc.)
  • Optimize campaigns regularly to improve ROI, CTR, and conversion rates
  • Coordinate with content creators, designers, and other marketing team members to ensure alignment with campaign goals

SEO & SEM

  • Conduct keyword research to identify high-impact opportunities
  • Optimize website content and landing pages for SEO best practices
  • Manage PPC (Pay-Per-Click) campaigns, monitor performance, and make data-driven adjustments

Social Media Marketing

  • Plan and schedule social media posts across platforms (LinkedIn, Facebook, Instagram, TikTok, X, etc.)
  • Monitor engagement, analyze insights, and implement strategies to grow audience reach and engagement

Content & Email Marketing

  • Collaborate with the content team to develop blog posts, newsletters, and promotional material
  • Execute targeted email marketing campaigns, segmenting audiences for personalized communication
  • Track open rates, click rates, and conversions to refine email strategies

Analytics & Reporting

  • Use tools such as Google Analytics, Google Tag Manager, and Data Studio to track KPIs
  • Provide weekly and monthly performance reports to management
  • Use insights to suggest improvements for campaign optimization and user experience

Collaboration & Continuous Learning

  • Work closely with sales, design, and product teams to ensure brand consistency and message alignment
  • Stay up to date with the latest trends, technologies, and algorithm changes in digital marketing

Desired Candidate Profile

Bachelor s degree in Marketing, Communications, Business, or related field

2 4 years of experience in digital marketing or a related role

Proven experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and CRM/email platforms (e.g., HubSpot, Mailchimp)

Strong analytical and problem-solving skills

Excellent written and verbal communication

Ability to manage multiple projects simultaneously and meet deadlines

Preferred Skills

Experience with marketing automation tools and A/B testing

Knowledge of HTML/CSS basics

Understanding of customer journey mapping and conversion funnels

Google Ads or Meta Blueprint Certification (a plus)

Company Industry

Department / Functional Area

Keywords

  • Digital Marketing Specialist

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Loyal To Cumbria

https://wuzzuf.net/jobs/p/g/xr76tkjusdgr-digital-marketing-specialist-loyal-to-cumbria-dubai-united-arab-emirates