Digital Marketing Manager

Client of Talentmate

As a Digital Marketing Manager, you will be at the forefront of our digital marketing efforts, responsible for developing and implementing strategies that drive traffic, engagement, and leads across various digital channels. Your role will involve overseeing a team of digital marketers and coordinating projects to ensure alignment with business goals. You'll be expected to create innovative campaigns that utilize SEO, SEM, social media, content marketing, and email marketing to enhance our online presence. Strong analytical skills are vital, as you will need to measure the effectiveness of campaigns and make data-driven decisions. If you're passionate about digital marketing trends and have a proven track record of success, we'd love to hear from you.

Responsibilities

• Develop and implement innovative digital marketing strategies to drive business growth.
• Oversee the execution of digital marketing campaigns across multiple channels.
• Manage and lead a team of digital marketing professionals effectively.
• Coordinate with content creators to ensure brand consistency across digital platforms.
• Analyze and report on the performance of digital marketing campaigns regularly.
• Monitor and assess digital marketing trends to improve marketing effectiveness.
• Implement SEO strategies to improve visibility and search engine rankings.
• Deploy paid advertising campaigns on platforms like Google, Facebook, and LinkedIn.
• Optimize website and landing pages for conversion rate optimization.
• Conduct competitive analysis to identify opportunities and challenges in the market.
• Develop and manage the annual budget for the digital marketing department.
• Work closely with the sales team to align digital marketing strategies with sales goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 5 years of experience in digital marketing or a related role.
• Strong understanding of current digital marketing concepts and best practices.
• Proven experience running successful digital marketing campaigns end-to-end.
• Proficiency in using digital marketing tools, including Google Analytics and AdWords.
• Excellent communication and leadership skills to manage a diverse team.
• Ability to analyze data and convert insights into strategic actions effectively.