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Experience
2 - 4 Years
Job Location
Education
Bachelor of Business Administration, Bachelor of Arts, Any Graduation, Master of Arts(Communication), MBA/PG Diploma in Business Mgmt(Marketing)
Nationality
Any Nationality
Gender
Female
Benefits
Visa, Medical Insurance
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Develop and implement digital marketing strategies aligned with retail business goals and execute data-driven digital marketing campaigns that increase brand awareness and drive customer engagement.
- Utilize SEO best practices to optimize website content and improve organic search rankings through keyword research and on-page strategies.
- Manage and optimize campaigns across Google Ads, Meta (Facebook /Instagram) and other digital platforms.
- Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite & CRM Platforms to refine strategies and enhance ROI.
- Manage and grow social media presence across platforms by creating engaging content that resonates with target audiences.
- Develop email marketing campaigns, segmenting lists, and employing A/B testing to improve open and conversion rates.
- Collaborate with cross-functional teams to create cohesive marketing strategies that align with overall business goals.
- Stay current with digital marketing trends, technologies, retail consumer behavior and competitor activities to ensure innovative approaches are implemented.
- Conduct competitor analysis and market research to identify new opportunities and keep the brand competitive.
- Collaborate with merchandising and sales teams to align digital digital promotions with-in store activities.
- Prepare detailed reports on campaign performance and provide actionable insights to stakeholders for continuous improvement.
Desired Candidate Profile
- Bachelor's degree in Marketing, Business, or a related field is preferred to ensure a solid foundation in marketing principles.
- A minimum of 2-4 years of hands-on experience in digital marketing, demonstrating a proven track record of successful campaigns.
- Relevant certifications such as Google Ads, Google Analytics, or HubSpot Inbound Marketing to validate expertise.
- Experience with various digital marketing tools and platforms, including SEO tools, social media management software, and email marketing services.
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- Excellent written and verbal communication skills, with a knack for creating compelling content that engages audiences.
- Creative mindset with a passion for storytelling and the ability to think outside the box for unique marketing solutions.
- Strong organizational skills and the ability to manage multiple projects and deadlines effectively.
- Fluency in English is a must, with additional language proficiency considered a strong asset depending on target markets.
- Cultural awareness and adaptability to work in a diverse team environment, fostering an inclusive atmosphere.
Employment Type
- Full Time
Company Industry
Department / Functional Area
Keywords
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AMIT International Group FZE
AMIT INTERNATIONAL GROUP FZE
Archana Krishnan - HR
P.O.Box :1633 Dubai Dubai - UAE., Dubai, United Arab Emirates (UAE)