CRM & Digital Marketing Executive Techmantra Gulf DMCC

Job Description

Roles & Responsibilities

Desired Candidate Profile

• Collaboration: Liaise with cross-functional teams including creative, marketing, and IT to support integrated campaigns and business goals. Requirements • Minimum 5 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, etc.). • Familiarity with Salesforce Sales Cloud for CRM analytics, lead performance monitoring, and dashboard reporting. • Strong knowledge of CRM lifecycle strategies and campaign implementation best practices. • Proficient in data analysis and campaign reporting, with a clear understanding of CRM KPIs (OR, CTR, CVR, churn, LTV, etc.). • Experience working with Data Cloud/CDP tools to understand user profiles and create personalized experiences. • Hands-on experience in HTML/CSS for email design and development. • Solid understanding of digital marketing platforms including Meta Ads Manager, Google Ads, and GA4. • Excellent English communication skills, both written and verbal. • Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously. • Detail-oriented with a proactive and analytical mindset. • Salesforce certifications (e.g., Marketing Cloud Email Specialist, Administrator) are a plus.