Content Lead

InZone Corporate Services Provider

Key Responsibilities:

• Develop engaging ad copies, editorials, and marketing content that align with our brand s voice and objectives.
• Oversee and manage the company blog, ensuring high-quality, informative, and SEO-optimized content.
• Create compelling content for digital campaigns, social media, and other marketing materials.
• Conduct in-depth research to produce authoritative and well-researched articles.
• Lead, mentor, and manage a team of content writers, ensuring consistency in quality and tone.
• Assign content projects, set deadlines, and review work to ensure high standards.
• Provide editorial guidance, feedback, and training to improve the team s writing skills.
• Collaborate with designers, marketers, and other departments to ensure cohesive storytelling.
• Monitor content performance using analytics tools and optimize engagement and conversions.
• Stay updated with industry trends, competitor strategies, and best practices in content marketing.
• Implement SEO strategies to improve organic reach and search rankings.