Commercial Director

Client of Salt

Responsibilities:

• Lead the commercial function across exhibitions and conferences, ensuring delivery of sales and revenue targets.
• Develop and execute sponsorship, exhibition, and non-space revenue strategies.
• Provide leadership, coaching, and performance management to the sales team.
• Research market trends and competitor activity to introduce new sales innovations.
• Oversee floor plan management, budget control, and CRM programmes to drive client engagement.
• Build and maintain relationships with government bodies, industry associations, and key partners.
• Collaborate with marketing and operations to ensure seamless delivery and visitor promotion.
• Implement governance processes, reporting, and commercial best practices.

Requirements:

• Bachelor s degree in Business, Sales Management, or a related field.
• Minimum 7-8 years senior sales experience within the exhibitions industry.
• Proven track record of driving commercial performance across large-scale events.
• Strong leadership skills with experience managing and developing teams.
• Excellent negotiation, communication, and stakeholder management skills.
• Financial acumen with experience in budget management and revenue forecasting.
• Innovative, adaptable, and commercially strategic with a customer-first mindset.