Commercial Director - Dual Properties ACCOR

At Accor, we are more than a hospitality company, we bring hearts together and create meaningful experiences in inspiring destinations.

We are seeking a dynamic and strategic Commercial Director to lead the commercial success of two resorts in the Marsa Alam area, on Egypt s stunning Red Sea coast. This role is responsible for driving revenue and market share growth by overseeing Sales, Marketing, Communications, Public Relations, and Digital functions across both properties.

As a key member of the executive leadership team, you will guide a talented commercial team, shape the positioning of both resorts, and bring our guest promise to life through innovative and effective commercial strategies.

Your Mission

Strategic Leadership

• Develop and implement a unified commercial strategy that aligns with Accor s global priorities and local market opportunities.
• Analyze market trends, competitor activity, and performance data to proactively adjust plans and maximize business potential.
• Collaborate cross-functionally to ensure brand positioning, guest experience, and financial goals are met.

Sales & Revenue Performance

• Drive total revenue across accommodation, F&B, events, wellness, and experiences by leading proactive and reactive sales efforts.
• Strengthen relationships with key partners including B2B agencies, tour operators, corporate accounts, and travel trade.
• Work closely with Revenue Management to optimize pricing, distribution, and forecasting.

Marketing, PR & Communications

• Lead creative and results-driven marketing campaigns that highlight the unique experiences and location of the resorts.
• Ensure brand-consistent messaging across all communication channels, including media, influencers, and social platforms.
• Represent the properties in key PR initiatives and partnerships to enhance visibility and market presence.

Digital Strategy & E-Commerce

• Oversee all digital marketing initiatives including content strategy, paid media, SEO/SEM, and performance tracking.
• Optimize the performance of direct digital channels (web, CRM, social) to drive engagement and conversions.
• Support guest loyalty and retention through integration of the ALL Accor Live Limitless program and digital tools.

Team Leadership

• Lead, inspire, and develop a high-performing team of commercial professionals across both resorts.
• Create a culture of innovation, accountability, and continuous learning.
• Act as a role model of Accor s values and leadership culture, promoting collaboration across all departments.