Cluster Director of Sales and Marketing

Minor International

Develop and implement strategic sales and marketing plans to drive revenue growth across multiple properties within the assigned cluster

• Oversee and coordinate sales and marketing efforts for all properties in the cluster, ensuring alignment with overall brand strategy and individual property goals
• Lead and mentor a team of sales and marketing professionals, providing guidance, support, and performance management
• Analyze market trends, competitive landscape, and customer preferences to identify new business opportunities and optimize pricing strategies
• Collaborate with property General Managers and corporate leadership to set and achieve revenue targets and occupancy goals
• Develop and maintain relationships with key clients, partners, and stakeholders to drive business growth and retention
• Create and manage budgets for sales and marketing activities across the cluster, ensuring efficient resource allocation and ROI
• Oversee the development and execution of marketing campaigns, including digital marketing, social media, and traditional advertising channels
• Coordinate with revenue management teams to optimize pricing and inventory strategies across all properties
• Represent the cluster at industry events, trade shows, and conferences to promote brand awareness and generate leads
• Implement and monitor key performance indicators (KPIs) to track the effectiveness of sales and marketing initiatives
• Ensure compliance with brand standards and guidelines across all marketing materials and sales processes
• Collaborate with other departments such as operations, finance, and guest services to enhance overall guest experience and drive customer satisfaction
• Stay informed about industry trends, best practices, and emerging technologies in hospitality sales and marketing
• Provide regular reports and presentations to senior management on cluster performance, market insights, and strategic recommendations.