Business Director - Media

Publicis Middle East

Company Description

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age s 2023 Agency Network of the Year. The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Ages 2022 "Media Agency of

Overview

• Lead the digital strategy and plans for all brands in the MEA region (Middle East and Africa). Coordinating all markets to ensure all media activations are deployed and aligned with the global pillars as well as the agency s key performance indicators.
• Identifying new business opportunities for the client and generating leads.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the clients broader goals.
• Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
• Bring in cross-functional teams to develop and execute effective digital media strategies.
• Manage day-to-day client relationships and communications, improve client satisfaction scores and grow their digital business.
• Play a role in shaping the overall digital direction and success of the media planning team. Ofer mentorship and guidance to the overall team members.
• Represent the company in client and industry meetings and presentations.
• Oversee the development and implementation of digital media strategies, including day-to-day operations ensuring it s aligned with the digital direction and pillars.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Develop educational programs to expand clients digital knowledge and understanding of digital media strategy.
• Possess a comprehensive understanding of digital communications strategy and advertising principles.
  
  

• Ability to comprehend clients requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the clients goals.
• Act as a consultant that understands client requirements able to devise an actionable digital plan built around a multiplatform approach and in accordance with the clients goals.
• Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
• Has a thorough understanding of all Publicis Media products and services and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
• Strong analytical skills and ability to interpret data and market research. Use the data available for driving governance across all markets in the MEA region.
• Expert in industry trends and best practices.
• Strong understanding of digital media laws and regulations. Proficient knowledge of digital media and emerging technologies.
• Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Centre (WARC), Similar Web, etc.
• Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, X Ads Manager, TikTok Ads Manager.
• Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal & external KPIs.
• Strong verbal and written communication skills, strong selling skills, strong numeracy, literacy and accuracy.
• Proficient project management and organizational skills.
• Ensure internal and external marketing of the agencys work in regional and international awards.
• Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
• Monitor day-to-day aspects of junior employees work to ensure high quality output.
• Lead by example and inspire others to undertake challenging tasks and projects.
• Carry out appraisals for the team and proactively manage team motivation and growth.
• Provide on-the-job training and learning opportunities for junior employees.
• Be a strong team player within Account/Planning teams, Buying and specialist teams.
• Undertake additional projects beyond client responsibilities as requested, such as help on new business or analysis for regional offices.
  
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• Bachelors degree in marketing, advertising, or a related field.
• Minimum of 10 years of experience in a digital media planning or related role.
• Proven ability to lead and manage teams of planning professionals. Strong organizational skills, team player, ability to multitask, and work under pressure.
• Experience in business development and industry representation.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.