About Brands For Less

As Brands for Less, driven by optimized rapid-purchase strategies, became a phenomenon across the Middle East, we expanded to engage new audiences. We acquired exclusive rights to the Tchibo franchise in the MENA region, selling the German brand’s homeware and apparel at very competitive prices associated with a premium customer care environment. Our UAE presence evolved into our central operational hub from where we distribute rapidly to other markets. While we are proud of the customer trust, support, and loyalty we have achieved, we never take it for granted and are always looking for new ways to delight. We continue to expand our product range in line with our customer-centric principles, making sure that store visitors benefit from a rich, all-in-one experience where surprise and delight are always around the corner. Our latest push is towards making Brands for Less more inclusive for customers worldwide by taking our e-commerce experience to new audiences.