Brand /Product Manager

Topgear Consultants

Employer Active

Posted 8 hrs ago

Experience

1 - 7 Years

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Roles & Responsibilities:

  • To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

  • To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

  • To do both primary and secondary sales analysis.
  • To do Competition / consumer, Media and Profitability tracking.

  • To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

  • To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

Communication Strategy (including advertising)

Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

Media Planning

Packaging

Pricing Decisions

Product Development

Keywords

  • Brand /Product Manager

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