Associate Product Marketing Manager

Media.net

About The Role

We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage Media.net s technology and resources to drive success.
The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact business

What You Will Do

Go-to-market Strategy
Target Market and Competitive Research
Product Positioning & Feature Conceptualization
Managing Product Launches
Content & Messaging Strategy
User segmentation & identifying targeted marketing strategies

Experimentation
Defining KPIs and goals
Measuring progress & assessing the impact of these products
Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth
Onboarding Customers
User Engagement Strategy & Execution
Iterative Testing and Product Improvisation
Consumer Journey Optimization
Re-engagement Strategies

Team Building & Management
Build & manage a team to drive required efforts
Monitor performance and plan goal-setting for the future
Define processes & roles to be followed for task execution
Mentor existing reportees & train new employees

Monetisation
Drive monetisation strategy balanced by a customer centric approach
Identify new revenue sources and optimize existing ones
Maximize user LTV using a combination of best working and new market practices

What We Look for in a Candidate

Required Experience
You have 2-6+ of overall work experience
You have 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup.

Leadership Qualities
You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization
You thrive in a robust environment and align available resources to a common goal

Creative Mindset
You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape
You have strong analytical skills geared towards iterative solution of user problems based with data

Problem Solver
You are proactive in your approach to problem solving and navigating ambiguity and complexity

Logical Approach
You think quick on your feet and can derive actionable insights based on information available
You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships