ASO And SEO Marketing Manager

Careem

Lead SEO strategy to improve the visibility and performance of landing and long-tail pages (LLPs) across traditional search engines and new-gen discovery platforms (e.g., ChatGPT, Perplexity).

• Collaborate with content, data, and web teams to structure, tag, and serve content that aligns with AI/LLM-driven search behavior.
• Drive ASO (App Store Optimization) to maximize the performance of app store landing pages, ensuring best-in-class discoverability, conversion rates, and creative placement.
• Explore and launch emerging marketing channels (e.g. AI chat surfaces, smart TVs, native placements), with a test-and-learn mindset and structured evaluation of performance.
• Ensure clarity and alignment on campaign briefs, translating business goals into actionable growth tactics across owned and paid assets.
• Partner with content and web teams to ensure keyword-rich, LLM-friendly content optimized for both search engines and emerging discovery platforms.

What Youll Need

• Demonstrated experience with technical and content SEO, including schema, indexation strategy, and LLP architecture.
• Strong knowledge of ASO best practices, with hands-on experience optimizing app listings and creatives.
• Passion for new technologies and AI-led marketing; familiarity with the adtech ecosystem in platforms like ChatGPT or Perplexity is a strong plus.
• Experience working with Mobile Measurement Platforms (e.g., Adjust) and understanding multi-touch attribution.
• Familiarity with dashboarding tools (e.g., Looker Studio) and performance tracking.
• Strong analytical mindset with an ability to connect insights to action.
• A proven track record of scaling campaigns or programs from scratch, especially in non-traditional or nascent channels.
• Over 3 years experience working directly in app store optimisation