Viral Content Strategist

sandan AI

As a member of our A-Team at the intersection of AI innovation and marketing, you ll develop viral content that goes far beyond reach: you ll create content that sparks real emotions and inspires people to share. Using data-driven analysis, creative storytelling frameworks, and testing cycles, you ll develop scalable content strategies that drive sustainable growth for our projects.

Tasks

• Analyze and identify viral content formats using qualitative and quantitative data


• Develop creative, data-driven content ideas and hooks within existing viral frameworks


• Produce and test video content for TikTok, YouTube, Instagram & more from concept to execution (including smartphone production)


• Conduct A/B tests and performance measurements for continuous optimization


• Create content briefs for editors and creators


• Conduct research and deep dives in social media research for pattern recognition and trend analysis (hooks, EOVs, storytelling mechanics)


• Apply storytelling and communication models to emotionally engage and activate target audiences

Requirements

• Proven experience in social media, video, or content strategy with measurable success


• Data-driven mindset: you combine analytical evaluation with creative ideas


• Solid understanding of social media algorithms (TikTok, YouTube, Instagram) and their performance drivers


• Hands-on experience in video production


• Strong storytelling skills and a keen sense for viral mechanics


• Testing & optimization: you re eager to systematically discover what truly works


• High self-motivation, willingness to learn, and the ability to quickly adapt to new topics