Trade Marketing Supervisor Savola Group

In-store communication execution of POSMs and Displays:

• Quantify all requirements for an in-store communication activity.
• Initiate all needed requests related to an in-store activity with purchasing.
• Cascade all required artworks to suppliers.
• Collect and ensure alignment on production quotations from suppliers.
• Handel samples to be delivered for marketing and quality to approve.
• Supervise production with suppliers to be available on time.
• Coordinate delivery to merchandisers and implement on ground.
• Monitor and evaluate the execution of all in-store communication materials.
• Design sales-kit presenter containing all elements and materials needed for an in-store communication activity.
• Coordinate with all on-ground teams ensuring any required in-store demands are met keeping the shelf and off-shelf presence up-to date and within the standards of execution.

Promo manipulation:

• Track required promo volume forecast on a monthly basis.
• Communicate the required promo volume forecast to supply chain ensuring its in-line with the agreed-on activity sheet.
• Initiate all needed requests related to promo packaging materials with purchasing.
• Follow thorough to get the required approvals/feedback from all concerned stakeholders.

Shelf Presence

• Ensure all planograms are in-line with existing range and latest pack designs.
• Supervise and lead communicating planogram adjustments and updates to merchandisers.
• Align with suppliers on all needed merchandising materials.
• Update sales force team with the latest packs designs.
• Ensure latest pack designs to be implemented in all flyer presence images and social media.
• Monitor and evaluate the execution of the planogram.
• Cascade all required tools needed by the merchandising team to implement the in-store material.
• Develop execution standards and guidelines when it comes to implementing in-store communication support for a specific campaign and/or an innovation.

Innovations

• Prepare all required listing templates and communicate them to concerned stakeholders.
• Dispatch all required listing samples to be delivered to sales team.
• Track listing status ensuring it is completed.

Analysis

• Prepare required analysis of sales performance!
• Conduct periodic reports of all in-store executions implemented and analyze their impact on the business with quantifiable measurements.
• Share market visit results and recommendations.

Coverage

• Plan & monitor coverage by division, chain, territory along with sales team.
• Assess & communicate the results as per allocated budget.
• Update universe & recommend most relevant & efficient customers to activate as per budget to optimize the potential sales.

Distribution

• Distribution check v/s MSL by division, category, chain, and territory by (value/volume)

Highlight top & low performances to sales & marketing teams (category, sub-category, product group, top 10, top 50%, top 80%, channel, territory, chain...)

• Compare Category performance with sales & marketing reports to identify business opportunities.
• Use the above tools to optimize the MSL recommendations and market gaps to cover.