TRADE ACTIVATION MANAGER

JTI (Japan Tobacco Inter...

As a Trade Activation Manager, you will play a key role in driving market growth by designing and executing trade activation programs across both online and offline channels. You will work closely with Sales, Marketing, and cross-functional teams to deliver innovative initiatives that strengthen B2B engagement, boost sell-out performance, and expand the consumer base. This role requires balancing creativity with compliance, ensuring all activities are impactful, measurable and aligned with corporate strategy.

Position Trade Strategy

• Lead the development of trade strategies for assigned Middle East markets in collaboration with Sales, aligning with cluster goals, global trends, and regulatory requirements.

B2B Digital Trade Engagement

• Drive rollout and management of the digital trade engagement platform across GCC markets, creating engaging online programs and monitoring performance metrics.

Trade Activation Programs

• Design and implement innovative trade activation campaigns, supporting Sales teams with planning, execution, and maintaining a detailed activation calendar.
• Continuously monitor program mechanics to ensure effectiveness and maximize ROI from all trade initiatives.

Budget Management

• Plan, manage, and optimize Trade Marketing budgets ensuring efficient allocation of resources and full compliance with internal policies.

Cross-functional Collaboration

• Work closely with Sales, Commercial Planning, and Marketing teams to deliver integrated trade marketing plans and ensure successful program execution.