Team lead Sales - Saudi Nationals (Edtech only)

Classera

Key Responsibilities

Team Building & Leadership

• Launch and scale a specialized SDR team focused on the SME education segment across various regions.
  
• Lead full-cycle recruitment, onboarding, and coaching of SDRs to build a high-performance culture.
  
• Set daily, weekly, and monthly KPIs including outreach volume, meetings booked, and conversion rates and ensure goals are consistently met or exceeded.
• Provide ongoing mentorship, feedback, and career development guidance for SDRs.

Lead Generation & Qualification

• Design targeted outbound outreach campaigns using phone, email, LinkedIn, and other channels to engage with decision-makers in private and independent schools.
  
• Rapidly follow up on inbound leads from marketing channels and convert them into qualified sales opportunities.
  
• Apply structured qualification methodologies such as BANT, MEDDIC, or SPIN to assess prospect fit, urgency, and readiness to move forward.
  
• Collaborate closely with Account Executives to ensure smooth handoff of qualified leads.

Sales Process, Tools & Enablement

• Create and iterate on SDR enablement materials including email templates, call scripts, objection handling guides, and qualification frameworks tailored for education buyers.
• Ensure SDRs are leveraging CRM (HubSpot, Salesforce) and outreach platforms (Apollo, Outreach.io, Salesloft) to track and improve performance.
• Monitor individual and team analytics to identify bottlenecks, optimize workflows, and scale best practices.
• Establish and maintain clean CRM hygiene and reporting discipline.

Collaboration & Strategic Alignment

• Work closely with regional sales teams to ensure qualification criteria and messaging are aligned with pipeline goals and customer profiles.
  
• Collaborate with the marketing team on campaign strategies, lead nurturing workflows, and content feedback based on prospect interactions.
  
• Share real-time market insights, objections, and customer pain points with product and strategy teams to inform positioning and go-to-market plans.
  

Required Qualifications

• 7+ years of experience in B2B sales development, inside sales, or business development preferably in the EdTech, SaaS, or education services sector.
  
• At least 3 years of experience managing SDR or inside sales teams, with a proven record of team performance and development.
  
• Hands-on experience using CRM systems like HubSpot or Salesforce, and sales engagement platforms such as Outreach, Salesloft, or Apollo.
  
• Demonstrated success in building pipeline in high-volume, high-touch sales environments.
• Excellent communication, coaching, and leadership skills.
• Fluent in English and Arabic.
  

Preferred Attributes

• Knowledge of the private education landscape in the MENA region or other emerging markets.
  
• Experience communicating with education decision-makers like school owners, principals, or IT leads.
• Data-driven mindset with experience using sales metrics to improve SDR performance and lead quality.
  
• Entrepreneurial spirit comfortable working in fast-paced, high-growth environments where systems are still evolving.
• Track record of building or scaling SDR/BDR functions from early stages.