Sr. Manager Marketing

talabat

Own Bahrain s marketing strategy end-to-end across Food and Q-Commerce (tMart) from brand and storytelling to performance and CRM.

Lead the team to deliver ROI-positive seasonal campaigns, grow MAU and orders, and build an always-on social presence that protects and elevates the talabat brand.

Key Responsibilities

• Strategy & Planning

• Build the annual/quarterly marketing plan & seasonal calendar (Ramadan, National Days, sports moments, back-to-school, etc.) with targets, budgets, and measurement plans.

• Set market positioning, value props, and comms architecture across Food and QC.

• Growth & CRM Leadership

  • Direct the team across acquisition, reactivation, retention, and CRM/lifecycle; ensure channel mix, CAC/LTV, ROAS, payback, and voucher efficiency hit targets.

  • Champion experimentation (A/B, geo/holdout) and customer segmentation with Analytics.

• MarCom / Brand

  • Own ATL/BTL/digital comms, PR, partnerships, events, and merchant co-marketing.

  • Guard brand identity and message discipline; approve claims and creative quality.

• Social & Community

  • Lead always-on content, creator/influencer programs.

• Go-to-Market & Demand Gen

  • Launch category/merchant programs (exclusives, bundles, subscriptions, tMart promos) aligned with supply and last-mile readiness.

  • People Leadership & Ways of Working

    • Set OKRs, coach and upskill the team; run weekly rituals, reviews, and post-mortems.

    • Align cross-functionally with Commercial, Ops, Product, Finance, and Central DH.

  • Measurement & Governance

    • Own the marketing budget and forecast; publish dashboards and post-campaign reports.

    • Ensure data privacy/consent, brand safety, and legal/regulatory compliance.