Sr. Manager, Brand Strategy

SABIC

Job Summary:
The Brand Strategy Manager is responsible for leading the development, articulation, and implementation of a cohesive brand strategy and architecture that supports the company s vision, enhances brand equity, and drives long-term business value. This includes leading brand architecture development, overseeing brand studies and campaigns, and driving brand analysis using performance metrics and insights.
Job Purpose & Responsibilities:
-Lead the strategic development, execution, and evolution of SABIC Company s global brand strategy to drive long-term business growth, differentiation, and market leadership.
-Architect and govern a cohesive brand architecture framework that ensures clarity, consistency, and scalability across the company s portfolio globally.
-Oversee brand benchmarking initiatives and studies to evaluate brand performance and to monitor brand health, awareness, and alignment with strategic goals.
-Define and protect the brand s value proposition, ensuring its relevance, credibility, and resonance with customers, partners, and stakeholders.
-Strategically support brand-led campaigns that elevate brand visibility, engagement, and connection with SABIC target audiences.
-Provide executive-level reporting and insights on brand performance, reputation, and value creation to inform leadership and strategic priorities.
-Lead efforts to strengthen and safeguard brand reputation through proactive governance, risk mitigation, and alignment with corporate values.
-Drive cross-functional alignment by embedding brand strategy into business planning, product development, communications, and customer experience initiatives.
-Motivate, develop, attract and retain talent for the organization across all levels as well as mentor and support continuous learning across the organization.
-Accountable for defining and managing the Brand Operation and Activation function including resource planning (Objectives, KPIs, Budgets, FTE, Talent / Talent Review Process TRP ).
Minimum Education/Experience Requirements:
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-Bachelor s degree in marketing.
-Preferred Master or MBA (with International or Global Focus, specialization in Marketing or Communications).
-Minimum 8 years experience of brand Management, marketing and communications, preferred brand development and guardianship experience.
Competencies and Skills:
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-Special Matter Expert in Brand Management and Marketing.
-Measurement, brand analytics, Media and Advertisement expertise
-Multi-cultural management and communications skill set.
-Strategic Mind set and timely decision making
-Leadership, influence and stakeholder engagement